Case
Maretti Car Care
Craft for enthusiasts, with a promise that did not show it
Car coating and detailing
In short
The technical foundation is better than at most businesses this size. The bottleneck sits at the front: an 86-character title and several main headings, so nobody takes away one clear promise.
56
out of 100
Target: 88
The situation
Maretti treats cars for people who deliberately invest in them: ceramic coating, polishing, interior detailing, convertible roof impregnation and smart repair, with a mobile service that comes to the customer. There is a membership for ongoing care.
Technically this is the best-kept of the three sites. Search visibility sits at a hundred and the structured data contains LocalBusiness, PostalAddress and VideoObject. That is exactly the layer an AI model uses to establish what kind of business this is and where it sits, and you rarely see it at craft businesses this size.
The bottleneck sits at the front. The page title is 86 characters and lists six services, and there are several main headings on the page. Google truncates a title like that, and an AI model writing a summary cannot tell which heading is the subject. That is why message clarity scores 20 while the work itself is excellent.
Baseline
Measured with our own findability scan on 8 September 2026. Every figure can be checked: run the scan on this domain and you get the same result.
| Area | Now | Target | What we found |
|---|---|---|---|
| Search visibility | 100% | 100% | Sitemap, robots.txt and canonical present |
| AI readiness | 90% | 95% | LocalBusiness, PostalAddress, VideoObject and WebSite in the structured data |
| Trust and proof | 65% | 85% | Client names, registration and VAT details, address and privacy statement |
| Conversion path | 35% | 85% | Actions towards contact and membership, but no form on the home page |
| Insight | 25% | 70% | No blog, no analytics or pixels, last change 9 days ago |
| Message clarity | 20% | 90% | 86-character title listing six services, several main headings on the page |
| Overall | 56% | 88% |
The Target column is where we want to stand within ninety days. That is a target we set ourselves, not a promise and not a measured outcome.
Run the scan on your own siteTechnical profile
- Platform
- Wix
- Tracking
- No analytics or ad pixels detected
- Size
- 5 pages in the sitemap, no blog
- Last change
- About 9 days before the measurement
- Domain
- Registered 16 April 2024
What we steer on
The technology does not need repairing here. The gain sits in the message and in the route from visitor to enquiry, and both are a matter of days rather than months.
What we report on
These are the figures we will show, with the point we started from beside them. Results go here once they are measured and the client is happy to show them.
| Metric | Starting point |
|---|---|
| Enquiries through the site | Not measured, no analytics present |
| New membership sign-ups | Still to be established |
| Impressions and clicks in Google | Still to be established via Search Console |
| Overall scan | 56 out of 100 on 8 September 2026 |
Priorities
In order of leverage. The Impact column is our assessment up front, based on how far an area sits below target and how much work it takes to close.
| Nr | Action | Why now | Impact | Timing |
|---|---|---|---|---|
| 01 | One promise up top, one main heading per page | This is the only area below 25, and it is what Google shows and what an AI model takes as the summary. | Hoog | Week 1 |
| 02 | Bring the title down from 86 to under 60 characters | Anything past sixty gets cut off in search results. Right now half the sentence disappears. | Hoog | Week 1 |
| 03 | Enquiry form on the home page | Someone who is convinced should be able to act immediately. Right now they have to click through first. | Hoog | Week 2 |
| 04 | Give the membership its own place | This is the distinguishing product and currently sits among the services rather than above them. | Midden | Week 2 to 4 |
| 05 | Proof: before and after, and what a treatment does over time | In this trade showing the work convinces more than describing it. The material exists, it just is not where the decision is made. | Midden | Ongoing |
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