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Everything you need to get found.

Where most agencies stop at social posts, we make sure you get found where your customer looks: in Google, and in ChatGPT, Perplexity, Gemini and Google's AI Overviews. That starts with your brand and your website, and runs through content, social and advertising.

Come to us for the whole picture or for one part of it: positioning and rebranding, a new website or web shop, SEO and GEO, advertising on Meta, TikTok, LinkedIn and Google, photo, video and 3D, measurement through data and tracking, and AI agents that take over recurring work. Not sure where to start? The Findability Scan is a good place to begin.

Foundation, Growth or Authority

Foundation

A compact strategy sprint that lays the groundwork for everything that follows.

€1,950one-off

  • Positioning and audience definition
  • Core message, tone of voice and strategic visual direction
  • Content and channel strategy with concrete content pillars
  • Profile optimisation where relevant
  • A strategy session and a playbook you can run with yourself

Result: A sharp strategic foundation and a plan you can start executing straight away.

Book a free intro call

Growth

Our core package

Ongoing growth on the channels where your customers search.

from €2,950per month

  • Strategic kickoff: positioning, brand direction and the first-30-days content plan
  • Management, publishing and community management on the agreed primary social channels
  • ~12 content pieces per month: concept, copy, editing and publishing
  • A content moment every month where we shoot new material
  • Monthly prioritised SEO and GEO optimisation, with a Google and AI search strategy
  • Monthly reporting and strategy session

Result: Consistently visible and better found, on Google and in AI search engines.

Paid ads management optional, excl. media spend.

Book a free intro call

Authority

For businesses that want to become the authority in their niche.

from €4,950per month, excl. ad spend

  • Everything in Growth, scaled up to ~20 content pieces per month: 12 posts + 8 short-form videos
  • Two content moments per month, so there is always new material coming in
  • Deeper SEO and GEO approach
  • Thought-leadership content, competitor analysis and conversion optimisation
  • Paid ads management for one primary advertising platform included
  • Fortnightly strategic check-in and priority support

Result: A brand that isn't just visible but builds authority, aimed at structural lead generation.

1 advertising platform included. Media spend excl.

Book a free intro call

Need something specific?

For a specific question or project you can also work with us on a one-off basis. Below is a selection of our standalone services. Not sure what fits? We'll work that out together in the intro call.

Findability Scan

Best place to start

One clear diagnosis of your findability, on Google and in AI search engines.

€250one-off, fixed price

  • Analysis of your findability in AI search engines (ChatGPT, Perplexity, Gemini, Google AI Overviews)
  • Are you mentioned when customers ask about your type of service? And your competitors?
  • SEO check: how your site ranks on Google
  • The main problems, opportunities and priorities, laid out
  • 1 session (45 min) to walk through the results

Result: You get a clear picture of where you stand and which improvements matter most.

The scan is a diagnosis; acting on the findings isn't included. That's what SEO & GEO optimization or a monthly package is for.

Book a free intro call

Brand, content & growth

Social Media Setupfrom €1,250

For brands whose positioning is already settled, but whose social channels still need setting up properly. You know who you are; we make sure your channels show it.

What you get

  • Profile optimisation and channel setup on Instagram, LinkedIn and TikTok
  • Content pillars and the formats that go with them
  • A content calendar for the first month
  • Reusable templates for recurring posts
  • Practical guidelines: tone, imagery and who does what

This is the setup of your channels. If the positioning itself still needs working out, you start with Foundation or Brand Strategy.

Video Productionfrom €1,500

One video developed on its own, from concept to final edit. Filmed, animated or a combination of the two: a brand film, campaign video, commercial, explainer or a 3D product visualisation.

What you get

  • Concept and, where needed, script
  • Shooting on location or in a studio, animation, or both
  • 3D animation, product visualisation and motion graphics where they fit
  • Editing, colour grading and subtitles
  • Versions for every channel the video needs to run on

One video that has to be right, rather than a lot of content at once. If you want a stock of material for the months ahead, look at Content Day. The price scales with the complexity of the production.

Content Day (on-location filming + photography)from €1,950

One production day at your location where we build a library of material in one go: enough content to fill your social and marketing for months.

What you get

  • A shot list up front: shots, locations and who is needed
  • A day of filming and photography on location
  • Edited photos, ready to use
  • Short videos, edited and subtitled
  • Everything delivered in the formats of the channels it is meant for

Built for volume you keep using; for a single video developed on its own, see Video Production. Growth and Authority have their own content moments; a Content Day is for a bigger shoot or a larger asset library than those produce. The price depends on production scope, location, complexity and how much finished content you take away.

Brand Strategyfrom €2,950

A deeper brand engagement: the strategic foundation under your brand, from market context to messaging. Who you are, who you're for, and why someone would pick you.

What you get

  • Category and market context, and where you sit in it
  • Audience and customer understanding
  • Competitor positioning and differentiation
  • Value proposition and central brand idea
  • Brand personality, messaging architecture and tone of voice
  • Strategic visual direction and communication principles
  • A strategic brand document, plus the workshops to get there together

Foundation is the compact, practical version. This is the deeper engagement. The amount is the starting point for an engagement of the right size; if your question calls for extensive customer research, a run of interviews, several workshops or naming, we put a proposal together for that.

Rebrandingfrom €5,000

Rebuilding an existing brand: from the strategic basis to how it looks and sounds. For brands that have outgrown their look, or whose look no longer matches what they do.

What you get

  • Strategic positioning as the foundation
  • Brand identity: logo and the system around it
  • Colour, typography, imagery and art direction
  • Tone of voice
  • Brand guidelines other people can actually work with
  • Applied to your key touchpoints, so it lands somewhere straight away

Naming can be part of it where that's on the table. What's in scope is agreed up front, and that scope sets the price.

Paid Ads ManagementOn request

Managing your ad campaigns on Meta, Google, LinkedIn or TikTok: setup, testing and steering. What the management costs depends on your account and your campaigns.

What you get

  • Campaign structure and a measurement plan, so results are traceable
  • A check on tracking and measurement before budget goes in
  • Audiences, including retargeting and lookalikes
  • Campaign setup, testing and ongoing optimisation
  • Ad copy and adaptations based on existing assets
  • Monthly reporting in plain language

The scope varies a lot per client: the number of platforms, how complex the account is, the size of the campaigns, the ad budget and what is needed in tracking and creative. So we put a proposal together for it. Ad spend is never included and is paid directly to the platform; new shoots run through a Content Day or Video Production.

Learn more about this service

Web & technology

SEO & GEO Optimizationfrom €500

Acting on the priority findings from your Findability Scan. We implement them, you don't have to build them yourself.

What you get

  • Implementing the prioritised improvements from the scan
  • Technical fixes: indexability, structured data, headings and metadata
  • Optimization for AI search engines: crawler access, source mentions and clearer content
  • A check afterwards that the change has the intended effect

€500 is a starting price: the final price depends on how many improvements there are and how complex they are. Looking for a broader upgrade of your site, including performance, structure and conversion? See Website and SEO Optimisation.

Website and SEO Optimisationfrom €2,500

Making your existing site faster, more findable and more convincing. Not a new site, but one that does its job.

What you get

  • Performance and Core Web Vitals
  • Technical SEO and indexability
  • Information architecture and internal links that follow the hierarchy
  • Copy and headings aimed at your customer's question
  • Appropriate structured data, where it serves a real search purpose
  • Conversion improvements
  • Measurement and tracking, so you can see what it does

This improves the site you already have, broadly. Just looking to act on findings from the scan? See SEO & GEO Optimization. If a new site or webshop is needed, see website and webshop development.

Learn more about this service
Website & webshop developmentfrom €4,500

A new website or webshop that doesn't just look good, but is built around your brand, your findability and your conversion.

What you get

  • Strategy and site structure
  • UX and UI design
  • Development and responsive implementation
  • Technical SEO foundation
  • Conversion-oriented page structure
  • Analytics and tracking
  • CMS and integrations where they are needed

The amount is the starting point; what a site or webshop ends up costing depends on the number of pages, the functionality and the integrations. If it is an application, dashboard or portal rather than a site, you end up at web software development.

Learn more about this service
AI agents and workflow automationOn request

Handing over recurring work. Sometimes to an AI agent that judges for itself, such as lead follow-up, frequently asked questions or preparing content. Sometimes to an integration that removes the manual steps between your tools. Which of the two it becomes comes out of the intro call.

What you get

  • Process analysis: which work lends itself to it, and where time is lost
  • Build and setup, as an agent or as an integration between your systems
  • Connection to the tools you already use
  • Testing with real cases from your own practice
  • Error handling and reporting, so you notice when something does not come through
  • Handover and documentation of what runs and why

What it costs depends on which process it takes over and how many systems it has to connect to. After an intro call you get a proposal.

Learn more about this service
Web software developmentOn request

Custom software for your own processes: an application, dashboard, portal or internal tool that does what an off-the-shelf package does not.

What you get

  • Custom applications and internal tools, built around your process
  • Dashboards that bring together figures from your different systems
  • Connections with the tools you already use
  • Delivery in steps, so you can use each step as it lands
  • Documentation on delivery, so you can continue with it yourself

This is not part of any package: it is a separate service, per project. The price depends on the scope, so after an intro call you get a proposal. If it is a website or webshop, you end up at website and webshop development.

Learn more about this service

Good to know

  • Start Growth or Authority within 30 days of the Findability Scan? We'll credit the €250 against your first invoice.
  • Did Foundation shortly before? We build on it and don't redo the strategic work.
  • On Growth and Authority we shoot new material ourselves during the regular content moments. For a bigger shoot or a larger asset library you book a standalone Content Day.
  • Paid ads management isn't part of Growth. Authority includes one primary advertising platform; additional platforms are quoted separately.
  • Ad spend is never included and is paid directly by the client.
  • Monthly packages start with a quarterly commitment, then become cancellable monthly.
  • All prices are excl. VAT.

Our guarantee

No empty promises. Real accountability for our own work.

What we don't guarantee

  • Revenue
  • Leads
  • Rankings
  • Traffic
  • Reach
  • ROAS

These depend partly on factors outside our control, such as algorithm changes at Google, Meta and AI search engines.

What we do guarantee

  • Agreed work and deliverables get carried out
  • The agreed scope gets delivered
  • Demonstrable mistakes caused by Oddbird are fixed at no charge
  • How many rounds of revisions or corrections are included is agreed up front

The exact guarantee differs per service and is set out in the proposal or agreement. For one-off projects such as a website, branding or software, a limited fix period applies after delivery; new requests or extensions after sign-off fall outside it. For ongoing packages, we don't guarantee results, but we do guarantee the agreed work and the quality of what we deliver. For the Findability Scan, we deliver the agreed parts of the analysis and fix any errors or missing parts at no charge.

Where you start

Starting small is fine. In fact, we recommend it.

You don't have to commit to a big package right away. Every step gives you something concrete, and proves itself before you take the next one.

  1. Free intro callFree

    30 minutes, no strings attached. We look at where you stand.

  2. Findability Scan

    Concrete insight into how findable you are now, on Google and in AI.

  3. Foundation

    A clear brand and a concrete plan.

  4. Growth

    Consistently visible and better found.

  5. Authority

    Building authority, aimed at structural lead generation.

  6. AI and automation

    Making growth scalable with AI agents and workflows.

Frequently asked questions

Question not listed? Email info@oddbird.nl

What exactly does Oddbird do?

Oddbird is a marketing and growth agency. We help brands become visible and findable: from strategy, content and social media to SEO and findability in AI search engines like ChatGPT and Perplexity (GEO). All following one consistent approach, so every step builds on the last.

Which companies do you work with?

Ambitious SMEs, service providers and brands that are serious about growing. From startups that need a strong foundation to established companies that want to build authority. Ambition matters more to us than industry.

How quickly will I see results?

That varies by channel. Advertising and social media often deliver visible results within a few weeks. SEO and GEO take months, but compound structurally after that. In the first strategy session we agree on concrete expectations and milestones, so you never have to guess.

What does working with Oddbird cost?

A Findability Scan is a flat €250, Foundation is €1,950 one-off. The monthly packages start at €2,950 (Growth) and €4,950 (Authority) per month, excl. VAT and excl. ad spend. Standalone services start at €500. All prices are listed openly on this page.

How does the collaboration start?

Always with a free 30-minute introduction call. We look at where you stand and where the opportunities are. That's usually followed by a Findability Scan or the Foundation package, so we build on insight instead of assumptions.

Do you work with fixed contracts?

We work with monthly packages: the first quarter is fixed, after that it runs month to month. No annual contracts with small print. We believe results should be the reason to stay, not a signature.

Not sure which package fits?

In a free 30-minute intro call we'll think it through with you. Even if the conclusion is that you don't need an agency (yet).

Book a free intro call