Clear-eyed articles on SEO, GEO, branding, social and AI. No jargon, with practical takeaways.
6 articles
GEO
More and more people put their questions to ChatGPT and Perplexity instead of Google. That changes not only where you get found, but how. Here is what happens under the hood, and what you can do about it.
SEO
Zero-click, AI Overviews and ever smarter algorithms. A sober inventory of what has fallen away, what now weighs more, and where you put your time.
Branding
A logo and a colour palette do not make a brand. Why positioning is the real work, how to do it without endless sessions, and how you know it worked.
Social
You do not have to chase trends to get somewhere with short video. How service businesses and B2B brands approach it, and why one shoot day a quarter is often enough.
Advertising
A few hundred euros a month will not buy you everything. A framework for your first advertising budget, including the scenario where you are better off not advertising at all.
AI en automatisering
From lead follow-up to content production: where AI agents already save real time, where they mainly move work around, and how to pick a first use that does not fall over.
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