GEO
What does GEO cost? What you pay for, and what it costs with us
· 3 min read · Oddbird
GEO is sold as a one-off scan, as a one-off optimisation and as a monthly subscription, so prices vary widely. What you are really buying is four kinds of work. Here is what they are, what you can do yourself, and what each part costs at Oddbird.
What you take away
- The short answer: a scan costs €295 with us, implementing it from €1,250, and ongoing work is part of a monthly package from €2,950.
- You pay for four things: measuring, technical work, content and outside confirmation. The first two are one-off and quick, the last two take time.
- A low monthly price is often measuring only. Always ask what actually changes each month.
The short answer
At Oddbird a GEO scan costs €295, one-off. Having the improvements from that scan implemented costs from €1,250, depending on how many there are. If you want work done every month, GEO is part of the monthly packages Growth, from €2,950, and Authority, from €4,950, together with SEO and content. All prices exclude VAT.
That is our answer. Other agencies charge differently, and the amounts you come across vary widely. That is not because one is expensive and the other cheap, but because they deliver different things under the same name. Once you know where the work is, you can compare quotes.
What you are actually paying for
GEO, Generative Engine Optimization, is about getting AI search engines such as ChatGPT, Perplexity and Google AI Overviews to mention your business. The work splits into four kinds, and every quote is a mix of them.
| Part | What it is | One-off or ongoing |
|---|---|---|
| Measuring | Asking AI search engines a fixed set of questions and tracking whether you are mentioned, and who is mentioned instead. | Ongoing, monthly |
| Technical | Letting crawlers in, structured data, headings, metadata, an llms.txt. Making sure a model can read your site and knows who you are. | Mostly one-off |
| Content | Pages that answer your customers' questions literally, with the answer at the top. | Ongoing |
| Outside confirmation | Listings on comparison sites, in industry directories and trade media, with the same details everywhere. | Ongoing, and the slowest |
Why prices vary so much
A cheap monthly subscription is often just the first part: a dashboard showing whether you are mentioned. Useful, but it changes nothing. A one-off optimisation is usually the second part. Also useful, but if nobody works on content and mentions afterwards, the effect stays limited.
So ask three things with every quote:
- What concretely changes each month: how many pages, which technical points, which mentions?
- How is it measured whether it works, with which questions and in which AI search engines?
- What happens to what is already on your site? Is it improved, or is only new material added?
What you can do yourself, for free
Part of the work you can do yourself. Start there, and you will also know what is worth outsourcing.
- Ask ChatGPT and Perplexity the ten questions your customers ask, and note who gets mentioned. Do it every month with the same questions.
- Open your robots.txt and check whether GPTBot, OAI-SearchBot, PerplexityBot or ClaudeBot are blocked. Check your hosting or firewall too: a block there does not show up in robots.txt.
- Make sure your name, address and description are the same everywhere: your site, LinkedIn, Google Business Profile and the comparison sites in your industry.
- Look at the sources listed under the AI answers. If you are not on them, that is the first mention to arrange.
Our free scan on this site shows in a minute how your site is set up technically. It measures whether AI can read your site, not whether you are already mentioned. That second part is in the paid Findability Scan.
What it costs at Oddbird, step by step
| What | Price | What you get |
|---|---|---|
| Findability Scan | €295 one-off | Whether you are mentioned in AI search engines and Google, the main problems and priorities, and a 45-minute session. |
| SEO & GEO Optimization | from €1,250 | The improvements from the scan implemented: technical work, structured data, crawler access and clearer content. |
| Growth | from €2,950 per month | Monthly SEO and GEO work, together with content and social, with a monthly report. |
| Authority | from €4,950 per month | A deeper SEO and GEO approach with thought-leadership content and competitor analysis. |
We do not guarantee a mention in ChatGPT, and anyone who does is promising something nobody controls. What we do agree on is which work gets done, and how we measure whether it has an effect.