Data & tracking: measuring what your marketing returns
Without proper measurement, marketing is a matter of gut feeling. We set up your measurement so you can see per channel what it costs and what it returns, and so you actually trust those numbers.
What we do
- Measurement plan: together we decide which actions count as a result
- Setup of Google Analytics 4 and Google Tag Manager
- Conversion tracking for forms, phone numbers and purchases
- Connections to ad platforms, so campaigns optimize toward real results
- An overview with the numbers that matter to you, not every number
- Cookie consent and privacy in line with the GDPR
How we approach it
Inventory
What is measured today, what is wrong, and which decisions do you want to base on the data?
Measurement plan
We define which events count as results and what they are called, so reporting stays consistent.
Implementation
Tags, events and connections are set up and tested, including consent settings.
Verification
After go-live we check that the numbers match reality in your inbox and calendar.
Result
Numbers you dare to steer on, instead of a dashboard nobody looks at.
Which package includes this?
This service is part of our monthly packages. Prefer to know where you stand first? Start with the findability scan.
Other areas of expertise
- AdvertisingScalable campaigns on Meta, TikTok, LinkedIn, Pinterest and Snapchat. From strategy to creative execution and optimization.
- SEO & GEOMake sure your website gets found by the right people, at the right time and in the right place, including in AI searches.
- WebsiteGo for optimal performance with a website that's well optimized for your key business goal.
- CreativeFull creative support for marketing content and paid ads, from concept to Creative Excellence.
- Organic SocialFull support for your organic social media presence, from strategy and content development to community management.
- Web software developmentCustom software, dashboards and AI workflows that take over the work currently being done by hand.
Curious what this would do for you?
Book a free 30-minute intro call. We look at your situation and tell you honestly whether this is the right first step.
Book a free intro call